Choosing the Best Fascia Signs for your Business
Your premises are the most important element of your business. As well as reflecting your brand, the fascia signs you choose will attract new customers and enable you to maintain your existing customer base. With so many options to consider, selecting the best exterior signage for your business can be a tricky process.
For many customers, their first experience of your brand will be seeing your premises. The impression created by your storefront signs will determine what they think of your business and whether they are persuaded to engage with your brand.
While effective custom made fascia signs may not fully convert an interested party into a paying customer, they certainly play a significant role in building your customer base. Due to this, it is vital that you consider your options carefully.
What signage style is right for your company?
From illuminated business signs and LED lit channel letters to building mounted signs and custom channel letter logo signage; you can choose from a variety of styles to advertise your brand. However, some forms of signage may be more suited to your company and your industry.
Your exterior signage is visible 24 hours a day, 7 days a week, which makes it a constant advertisement for your business. However, this doesn’t necessarily mean that people will be able to view it clearly. This is one reason why illuminated business signs are so popular.
By choosing reverse LED channel letters, backlit channel letters or open channel letters, for example, you can ensure that your signage is clearly visible at all times. No matter what time of the day or night potential customers pass by your store, illuminated business signs ensure your branding reaches them.
For businesses that open in the evenings or operate on a 24-hour basis, having well-lit exterior signage is crucial to success. Of course, the dark winter evenings mean that most businesses are open to customers when it is dark outside. While architectural sign design might seem like an obvious choice for restaurants and bars, any company that wants to attract customers can benefit from using this type of building mounted signs.
To learn more about the benefits of custom design sign fabrication and installation, why not get in touch with us? Simply contact Sunset Signs on 714 255 9104 and talk to your experienced designers, fabricators, and installers today.
Create an impact with customer exterior signage
As well as reflecting your brand, your building signs play an important functional role too. Without effective signage, customers simply won’t know that your business is there. Even when potential customers are actively seeking out your company, any confusion regarding your location or premises increases the chance of losing a sale.
By using clear signage, however, you can eradicate this possibility. New business signs for buildings ensure that your storefront is visible at all times. However, you don’t only want to be visible to people who are directly in front of your store, offices or venue.
If you are situated in a shopping center or mall, for example, you will want to ensure people passing by the facility are aware of your location. Alternatively, if you are located in a retail park, you will need to have a physical presence on the highway and at the entrance of the park itself.
Custom pylon signs and monument signs are, perhaps, the most effective way to ensure your premises are easy to locate. When you opt for highly visible signage, you are ensuring that your business is a major part of the local community. With people in no doubt about where you’re located and what you offer, you’ll be at the forefront of people’s minds when they need related services, products or experiences.
When you’re planning your exterior business signage, don’t forget to include elements that will tell customers important information about your firm. An open face pole signs can give you maximum visibility, so why not make the most of it? As well as incorporating your business name and logo into your signage, include your essential contact information too. Adding a phone number or email address ensures potential customers can engage with your business and capitalizes on their interest from the moment you grab their attention.
Designing effective exterior signage
When you are designing building signs or new business signs, you want them to be as visible as possible. To ensure maximum visibility and clarity, your custom made fascia signs should be easily readable from a significant distance.
While it might be tempting to choose a custom font or fancy typography, this might be better suited to alternative marketing materials. When it comes to your exterior signage, focus on clarity instead. With this in mind, take a look at our custom channel letter signs. With channel letter signage, you can ensure your brand name is clearly legible, even from a great distance.
The structure and spacing used in channel letter signs make them easy to read, which is exactly what you need. Furthermore, the range of lighting options enables you to create a totally unique impact and will ensure your business stands out from the crowd.
Whether you want to create maximum impact with open face, colored channel letters or you prefer a subtler halo-lit style, channel letters will ensure your signage is always readable. What’s more, channel letters are easy to maintain and fast to install.
As a licensed C45 electrical sign contractor and UL listed firm, we can manage every aspect of your sign installation. As well as creating high-quality custom signage and bringing your designs to life, we offer crane installation and set up too.
When you choose Sunset Signs, you’ll have the benefit of using just one sign provider from start to finish. From the moment you begin planning your sign, right through the production process and to the final installation, our experienced team will be on hand to assist you.
To find out more, contact us at Sunset Signs now on 714 255 9104.