Gas stations are among the most prominent landmarks you’ll see in any town or city across the country. They offer a vital service to local communities and people passing through them, and without them, the nation would grind to a halt.
The trouble is, gas stations are part of a highly competitive industry. It’s not unusual to find two or more gas stations along the same stretch of road! As someone that runs a gas station, you want to ensure that customers buy from you and not your nearby competitors.
Why it pays to stand out from the crowd
One of the best ways to capture the attention of drivers is with eye-catching new gas station signs. While it’s true that some of your customers might be “regulars” that live and work locally, others might be passing through the area and need fuel for their vehicles.
Having the right gas station signage will make sure your gas station gets easily noticed from afar. Here’s why it pays to invest in highly-visible gas station signs:
Good signs make gas stations more memorable
Research has shown that around four out of five Americans will remember a business based on their signs! If your signage and forecourt look disheveled, some potential customers will feel inclined to find an alternative filling station for their fuel needs.
It’s no secret that first impressions count in business – the same fact applies to gas stations. If your signage is fresh, modern, and tells people what they need to know, they are more likely to spend their money with you.
Prominent fuel prices
Part of the reason a motorist will go to your gas station is how much you charge for fuel. That’s especially true in areas where there are two or more gas stations in the immediate vicinity.
When you invest in modern fuel price signage for your gas station, your customers will know exactly how much you charge. They can then make an informed choice to buy fuel from you.
Increased foot traffic revenue
Sometimes your customers might not enter your premises in a vehicle. It’s crucial to consider people that simply walk into your forecourt convenience store to buy snacks, groceries, or other lifestyle essentials.
Large eye-catching petroleum station signs are more visible to people walking down the street than small ones on top of storefronts. Plus, most people associate gas stations as places where they can conveniently buy essential items outside of regular business hours.
Strong visuals attract customers the most
Did you know that a person’s brain processes visuals around 60,000 times faster than text? Keeping that in mind, the color of your service station signage is also important when you upgrade your outdoor forecourt signs.
For example, blue is a color that emotionally represents trust and security, while orange is suitable for creating a prominent CTA (call-to-attention). Green tends to depict health and wellbeing, and red is an “exciting” color associated with urgency.
Of course, having the right text and choice of font will also play a part in attracting customers to your gas station. The text you use is very important on petroleum station signage. That’s because drivers will look at the price of fuel before deciding whether to spend their money with you.
When you combine attractive visual design elements, you’ll create eye-catching gas station signage that will positively affect your earning potential.
Why digital gas station signage is the future
You will undoubtedly have noticed that most gas stations only use digital signage to display fuel prices and other information. Static signs undeniably played a part in the rising popularity and usefulness of gas stations, but their time is over.
The future of gas station signage is digital, and for several good reasons:
Digital canopy signage for gas stations is cost-effective
In any business, the cost of marketing is almost always a deal-maker (or breaker). Some people new to digital signage wrongly assume that such innovations are prohibitively expensive and only available for large multinational brands.
The truth is, digital monument signs and pylon signs for gas stations is affordable even to independent service station owners. Gas station owners can specify signage to meet specific requirements, including taking into account forecourt space limitations.
Digital gas station signage is visible even in bad weather
There will be times when visibility can be reduced due to heavy rain, fog, or snow weather conditions. The trouble with static signs is they are often poorly-illuminated, making them hard to see in adverse weather.
Digital gas price signs and other digital signage are easy to spot, even during a bout of heavy rain or when there’s a thick fog in the air. If you want your gas station to be visible in all weather conditions, upgrading to new digital signage makes perfect sense.
Gas canopy signs are unique
Last but not least, when you invest in new digital signage for your service station, it will be unique to your location. While gas station price signs themselves are digital, the surrounding materials on the signs can get constructed from a variety of different materials.
For instance, you can choose to have your signs constructed mainly from PVC, vinyl, wood, or aluminum. You have complete control over the design and construction of your new digital gas station signage.
How Sunset Signs can help
Sunset Signs is an established business. We have over 25 years of industry experience and are one of Orange County’s fastest-growing sign companies. Our expertise and 25,000 square-foot manufacturing facility ensure we can create your ideal gas station signage.
Whether you need petroleum digital pylon signs or thin forecourt columns with digital gas prices, you can rely on us to both meet and exceed your expectations. We use only the highest quality materials, and our laser cutters can cut even the most intricate of designs.
What’s more, Sunset Signs is also C45 electrical sign contractors. We’re fully licensed to install electrical signs, enabling us to take care of the entire process for you. Contact us today to discuss your requirements.